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Mini Cooper not only has creative advertising...they have creative ways of displaying them and always find creative places to put them.

To promote mini.com, this one reads: Find out why a MINI handles the way it does at MINI.com

From the Let's Motor campaign.

Source: hidden persuader

Now my personal favorite print ad.

Reads: Let's take it off. Let's take it all off.

This is a magazine with a printed wrap. When the wrap is removed, so does the cover of the mini cooper.

Source (all others above): Ads of the World

Ok, I have two favorites, who could forget the transformer.

Source: Cheers and Gears

This is a great outdoor/billboard campaign...

Source: Strange Cosmos

Another outdoor campaign...this one a wallscape.

Source: theavclub

This one utilizes both billboard advertising and wallscapes.

Source: Marketallica

And one more "sleek track" billboard.

Source: Outsiders-Unite

This billboard actually uses information stored on a computer chip in Mini Coopers, so when Mini drivers are going past, they will receive a personalized message.

Source: PZRServices

Some more interesting guerilla tactics include this urinal race course, with 3D pylons and all and take a Mini test drive.

Source: Outsiders-Unite

This mini was placed in a building in Yaletown.

Source: Marketallica

Then there is the mini in a box.

Source: Marketallica

What are you doing this weekend?

Source: Marketallica

This one was at Molina Ski Resort.

Source: Marketallica

In the airport/taxi waiting area.

How funny...

Source: Canadian Design Resource

The Mini ‘Size’ campaign attempts to demonstrate how much interior space the Mini has. It’s strategically placed at the top of a subway entrance so it appears that several people are piling into the car or exiting the car.

Source: Gush Magazine

What do you think of the giant ad campaign for such a small product?

Amy Gifford
Featured Blogger
InventorSpot.com